FIRST LOOK: TAG Heuer becomes official watch partner of Aston Martin

Luxury British brand Aston Martin announces that  TAG Heuer will become its official watch partner. Drawing on their shared expertise in extreme testing within motorsport, the two c ompanies are set to make their affinity an official partnership. In the world of endurance sports car racing, TAG Heuer branding will appear on the brand new Aston Martin Vantage GTE race cars when the FIA World Endurance Championship gets underway at Spa-Francorchamps in May.

TAG Heuer Carrera Heuer 01 Aston Martin (left) and TAG Heuer Formula 1 Aston Martin (right) are the first two watches from this partnership.

Chief Executive Officer of TAG Heuer and President of LVMH Group Watches Division, Jean-Claude Biver, says: “Aston Martin has the same genetic make-up as TAG Heuer: luxury, quality, beautiful products, innovation, history, emotion and performance. We are therefore delighted to be able to work with such a prestigious brand that shares our passion for cars. This collaboration will bring forth a wealth of amazing synergies that will strengthen TAG Heuer’s position as an avant-garde luxury watch brand with a leading position in the automotive sector.”

The two brands are set to develop a collection of watches encompassing aspects of  motor racing including the World Endurance Championship series.

The  movement on the TAG Heuer Carrera Heuer 01 Aston Martin is visible through the skeletonised, hexagonal-patterned dial that recalls the details on the new Vantage. The 45mm steel case was specifically developed for this edition, which features lines on the side to evoke speed, the race track and piston. In another of the piece’s exclusive features, the shape of the lugs evokes the lines of Aston Martin’s bodywork.

The second model is a TAG Heuer Formula 1 chronograph. Entirely in steel and measuring 43mm in diameter, this quartz chronograph features a notched steel bezel and an aluminium ring with a tachymeter scale. The indexes, seconds hand and Aston Martin’s famous winged logo all don Aston Martin Racing’s specific shade of lime. The movement is accurate to a tenth of a second and is displayed on the small counter at 6 o’clock, The model comes with a Bridge of Weir black leather strap as used on Aston Martin cars.